M E D Y O N

Are influencers still a viable marketing channel?
Yes, they are. The days of traditional celebrity endorsements have passed. Plus, influencer marketing is more cost-accessible for smaller- and medium-sized businesses.

However, one issue with influencer marketing is oversaturation: the sheer volume of users on social media platforms has led to a surge in influencers, meaning audiences are overwhelmed with choice. Your brand will have more businesses to compete with who are also vying for the attention of an influencer’s audience. This is where the idea of niches comes into play: if you find your influencer “niche” you’ll be able to target consumers more effectively.