Upshot

🏆 High five! 🏆 Proud to announce our 2024 Platinum Hermes Creative Award for our ‘Victoria Leyendas del Día de los Muertos 2023 programming.’

Imagine bringing to life the unique Dia de los Muertos leyendas (legends) found across Mexico’s cities, towns, and villages with gorgeous animation and collectible packaging design. Well, we did! Victoria drinkers connected with the leyendas’ distinctive and vibrant expression of their cultural heritage during this celebration honoring those who have passed.

Thank you to our amazing partners at Constellation Brands and our team who continues to thoughtfully and creatively express the rich heritage of this iconic Mexican brand!

#hermesawards #constellationbrands