rsrdesign

ℹ️ The mothership company of English in Action, World Business, required a new brand identity. This included a fresh logo and branding content consistent with its language exchange camps and English classes.

📊The key challenge was to create a modern brand image for all subsidiary ventures while maintaining gravitas and using English in Action colours.

The considered factors for the brand creation were developing a brand encompassing multiple, diverse sectors, catering to an international audience ranging from minors to adults, and maintaining a reputation for personal and approachable service.

🚀While crafting the logo, I considered various design elements. The colour scheme mirrors «English in Action» for visual cohesion. Sans-serif fonts were chosen to convey modernity and closeness. Circular strokes and rounded symbols were added for a global feel.

The logo, featuring symbols and text, prioritises simplicity, readability, recognizability, timelessness, and adaptability across mediums. Lastly, an anagram using W and B was devised. Among multiple options, I selected a sleeker, refined version.
The project involved creating marketing materials such as an email signature, invoice rebranding, business cards, a landing website, flyers for English classes, PowerPoint presentations, and sales brochure designs.

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