These three things will never allow your brand to rise above mediocre:
1. Poor brand visuals: Poor designs on fliers and other assets are a major turn off. The first sign that you're worth people's money is that you look good
2. Poor brand voice: Not communicating in a way that appeals to your target audience will chase them from you. People will rather buy from their friends than strangers.
3. Poor brand values: Substituting values like excellence and customer-centricity for quick sales will ruin you. Wouldn't you rather buy expensive from a good person than cheap from a crook?
Can you add to this list? ___________________
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