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Thomas Moeller

@thomasmoeller2011

2 years ago
Photo by Thomas Moeller on February 11, 2025.
Photo by Thomas Moeller on February 11, 2025.
Photo by Thomas Moeller on February 11, 2025.
Photo by Thomas Moeller on February 11, 2025.
Photo by Thomas Moeller on February 11, 2025.
Photo by Thomas Moeller on February 11, 2025.
Photo by Thomas Moeller on February 11, 2025.
Photo by Thomas Moeller on February 11, 2025.
Photo by Thomas Moeller on February 11, 2025.
Photo by Thomas Moeller on February 11, 2025.
Photo by Thomas Moeller on February 11, 2025.
Photo by Thomas Moeller on February 11, 2025.
Photo by Thomas Moeller on February 11, 2025.
Photo by Thomas Moeller on February 11, 2025.
Photo by Thomas Moeller on February 11, 2025.
Photo by Thomas Moeller on February 11, 2025.
Photo by Thomas Moeller on February 11, 2025.
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Posted On: February 12th 2025, 02:56 am
Beautiful Canadian Rockies as seen August 2024

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😂😂NYC Mouse was watching a movie at AMC 😭 🐭 🍿 @shannoncrave
Here’s how to write a hook so good it is scientifically impossible to skip. This is called the Triple Hook Method. And if you do this right, it will hypnotize the viewer in a way where they physically cannot scroll away. Step 1 is the Context. This is the basic step, but so many people still get this wrong. Viewers only watch content where they have a vested interest in the topic. So the first line of the hook must establish context on what the video will be about. You can say it in the audio, show it in the visuals, write it in the text or caption, ideally all 3 aligned, but this context must be established immediately. We’ve have data that shows even delaying context towards the end of the first sentence causes the skip rate to go way up. So priority number 1 is to set immediate context. Now Step 2 is where most people mess up. This is the lean. What you’re trying to do is get someone curious in a certain direction. You want them to lean in on the context and actively want to hear more. Now you can make this lean happen in a variety of ways… But regardless of which method you pick, the viewer must lean in and not opt out. So when you read back that first 1-2 sentences on its own…is the context clear and is there something curiosity inducing that would make you lean in and want to hear more? Context Lean…this is what “opens the curiosity loop” you hear people talk about. Now step 3 is really where the money’s made. I call this, the Contrarian Snapback. To catch a fish, you get the hook in its mouth swimming one way, and then you jerk back the other way. Not to be morbid. Storytelling is the same way. The goal is to say something that pulls the viewer away from the direction they were just leaning. Essentially, snapping them back down another path. Is the god-tier hook formula that works every single time. Comment “hooks” and I’ll send it through so you can level up your hooks Follow @kallawaymarketing for more videos like this. #storytelling #marketing #creator #contentstrategy #hooks
Over the past couple of years, I’ve really struggled with covering my hair. Between postpartum, health issues, and feeling overstimulated by just about everything, having something on my head all day has felt harder than I ever expected it to. I love how I feel in a sheitel, but I’ve never really felt beautiful in a tichel. And lately I’ve been wondering if having more options - more ways to feel like myself while covering my hair - might make a difference. So this month, I’m trying something new. No Sheitel November. A month of giving tichels a real chance and hopefully finding a few more ways to feel beautiful while doing this mitzvah. Day 1 🤍 #modestfashion #ootd #jewishmother #tichel
Terbawa logat Sumatera 😅🙏🏻 . . . . . . . #minang #sumbar #pku #pekanbaru #riau
Учим КЕШИНы слова 💗Пригодятся при встрече с ним 😄пошла приведите в @oziris.life
Okayy excited and nervous … 😬 Something I’ve been wanting to do for the longest time, and I’m so happy it’s finally coming to life! 💅❤️ NAILINIT - a brand that’s grown incredibly close to my heart and one that I’m so excited to be building as Co-Founder & Chief Creative Officer. It’s been such a special journey working alongside Shubham and Tanishq to bring this idea to life. We wanted to create something fun, expressive and something that all of us girls can connect with and make our own. Can’t wait for you all to be a part of this journey. Here’s to all things nails and a whole lot of fun! 💖 #nailinit #MyFirst
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