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Eren Sanal

@erensanal

2 years ago
Photo by Eren Sanal on January 28, 2025.
Photo by Eren Sanal on January 28, 2025.
Photo by Eren Sanal on January 28, 2025.
Photo by Eren Sanal on January 28, 2025.
Photo by Eren Sanal on January 28, 2025.
Photo by Eren Sanal on January 28, 2025.
Photo by Eren Sanal on January 28, 2025.
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Posted On: January 28th 2025, 07:07 pm
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We spend so much time tracking where our ad money goes. But how often do we check where people actually land after clicking an ad? This week, I looked at hundreds of live ads in one category to understand exactly that. Some ads were sending people to the brand’s own website. Others were sending them directly to marketplaces or app download pages. And I think this is something brands need to pay more attention to. When someone buys from your website, you have a better chance of building a direct relationship with them and getting them to buy again. But when someone buys through a marketplace, a lot of that customer relationship stays with the marketplace. I’m not saying one is better than the other. Both can make sense depending on your business. But you should know where you’re sending people and why. Here’s something you can try today. Open your ad account and check the actual links behind your last 20 live ads. How many send people to your website? How many send them somewhere else? You might discover that your biggest landing page problem isn’t a poorly designed page. It’s that people aren’t reaching your website in the first place.
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