JH.Keem

We‘re so excited to announce that we’ve won an #iFDesignAward in the Interior Architecture and Exhibition Branding categories.

A BIG thank you to everyone involved in this incredible project!

Genesis Magma Pavilion
Exhibition branding, Interior architecture

The Genesis Magma Pavilion, unveiled at the Goodwood Festival of Speed, embodies "the aesthetics of boundaries." This immersive design fosters an architectural dialogue between Eastern and Western cultures, showcasing the Genesis Magma concept car launched this year. Inspired by the Korean spirit, the Magma color reflects the confident and passionate attitude of Koreans. The exterior's understated elegance transitions into a dynamic narrative of INNER POWER, capturing a distinctly Korean trait of restrained yet concentrated energy. By merging boundaries-culture, place, and humanity-the Pavilion delivers aesthetics and confidence globally.

Client: @genesis_worldwide
Space Planning: Genesis Brand Space Team @jhkeem__
Design: Genesis Brand Space Team @jhkeem__
Event execution: Innocean worldwide Europe GmbH
Construction: Display International

#ifdesignaward2025 #genesismagma #genesisdesigns
#gfos #goodwoodfestivalofspeed