Matternity

peterjamescoyle

If you think of the funnel as only the text book example then you are really stuffed. The concept of a funnel is that you understand and track your specific customer journey… from not knowing who you are, to being a buyer, to being a repeat buyer and then a net promoter. The funnel INCLUDES all the bouncing around you describe. By getting your funnel right and tracking the actual customer journey then you can address the points at each step as to why you lose your customers. The funnel isn’t dead, it’s just totally misunderstood by most marketers.