Amy Borg | Brand Designer

Last week, Marriott announced Series — their 37th hotel brand. A collection of premier budget hotels, Series is defined as “The basics done well.”

For the second half of this project I was lucky enough to work again with my former classmate @tyltorre 🔥 We went through about 22 logo concepts before arriving at the one seen here.

Looks like they chose a different font in the handoff, which has grown on me since seeing it. Still excited to have a hand in a logo that will be on hotels all over the world! (They’ll first be seen in India.)

Do you prefer the condensed or expanded? 🤔