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Posted On: June 21st 2025, 05:49 pm
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![Netflix wants to know what you’re thinking.
The streamer is set to launch an new AI interface that will attempt to get subscribers to engage with the platform in a more detailed and nuanced way.
The feature is called AI Discover and the hope is to serve up more targeted content suggestions.
“AI Discover is powered by a new intelligence layer we’ve been building that responds to what members tell us in real time and keeps learning,” said a Netflix spokesperson in a statement. “We can understand what [subscribers] are in the mood for right now, respond to what they ask, and open up new paths to discover beyond the ones that we present are predefined … What we’re most excited about is how it feels to use. Tell us what you’re after, and the experience adjusts.”
Read the details at the link in bio.](https://scontent-phl2-1.cdninstagram.com/v/t51.82787-15/886663397_18649469035061351_8144856735090030674_n.jpg?stp=dst-jpg_e35_p1179x1179_tt6&_nc_cat=1&ig_cache_key=NDAyMjQ3MTczMzIxMDk4MTYzNA%3D%3D.3-ccb7-5&ccb=7-5&_nc_sid=58cdad&efg=eyJ2ZW5jb2RlX3RhZyI6IkZFRUQueHBpZHMuMTQ0MC5zZHIucmVndWxhcl9waG90by5DMyJ9&_nc_ohc=IYKApNPAhuYQ7kNvwF7kcKD&_nc_oc=Adrw4ZpoTjkEXjcmmQkbm-xHZTzidD0ETR2h-92sra2PL6NOweUSIPrxhTyDEkOg5zX1P4BUd0lAeCU6YMjRPyTC&_nc_zt=23&_nc_ht=scontent-phl2-1.cdninstagram.com&_nc_gid=hZF1Yewzq72FCfKgARb0Tg&_nc_ss=70580&oh=00_AQR_3MYbP_hW9ovseHiS-chhqraRd66KwjL1A5Mpum53AA&oe=6AF084E8)
