Multiadaptor

New work.

The wait is finally over. We’re super excited to see our new brand for Google I/O Connect launching today in Berlin, with events going live in China and India next.

As Google’s global in-person event for developers, I/O Connect serves one of the brand’s most valued and engaged audiences. For us, it represents the culmination of an epic 6-month partnership that encompassed strategy, identity, marketing toolkit, global guidelines, and event branding. And we couldn’t be prouder of the results.

Huge congratulations to the local teams for bringing the brand to life and pulling-off such an epic event. Special thanks to Daniel, Paula, Sarah, and Sean at Google. And to our friends @studio_yatta for their amazing motion skills.

We’ll have much more to share soon, but meanwhile, follow #ioconnect to see the latest happenings on the ground.

#branding #branddesign #identitydesign