vee

[Brand Identity, Illustrations, Motion and Writing for @sugnaaindia | 2024]

1. Assess Eggs in Basket
First, the existing brand assets were reviewed. vee analyzed the materials to identify what worked well, what needed improvement, and what could be completely reimagined.

2. Write Your Mind
Writing set the direction for the visuals, creating a clear link between words and design. Thoughts were mapped out to define the brand’s personality, voice, and tone.

3. Control + Chaos
A playful stage of colour bursts, type trials, and unusual pairings. Ideas were tested until a few felt right and worth taking forward.

4. Push Pixels
Promising concepts were refined into designs. Curve, colour, and layout was adjusted to work well across different applications.

5. CMD + P
Final designs were tested in print to see how they worked off-screen. Holding them in hand confirmed the shift from idea to something real.