R—K

For Paramor I went through dozens of creative directions, from simple to experimental, from luxurious to brutalist. All to find out I might've been chasing the wrong thing the whole time.

I'm not (yet) building a studio or agency, I'm a freelancer. So instead of forcing the studio narrative, I decided to treat myself as another client.

Turns out that positioning myself, as myself, is a better move. Not only does it prevent confusion but it also feels a ton more personal. (obviously)

All that aside, here's one of my favorite directions from the whole Paramor exploration process (it's had a ton) 👇

How do you handle working on your own brand?

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