THAT’S WHAT SHE SET

Many think of Polaroid as a faceless American giant. The truth is very different. The last Polaroid factory sits in Enschede, a small Dutch town, where every frame passes through human hands.

Polaroid partnered with THAT’S WHAT SHE SET to tell that story. Hence, we created a mini documentary series capturing the craft, the people, and the care behind instant photography.

As a result? Fans fell in love all over again. And Polaroid’s own Senior PV said: “You really captured who we are and what we are about… our soul & DNA. Great job, love it!”