Posted On: December 19th 2025, 09:47 am
‼️This headline is uncomfortable, but necessary.
As an industry, we need to be honest with ourselves. Too often, we mistake short-term cashing in for ambition. We price without strategy, extract without sustainability, and squeeze every opportunity until the door quietly shuts.
December tourism isn’t lost overnight, it’s lost through a pattern:
• Rising costs without value
• Inconsistent experiences
• A mindset that prioritises today’s gain over tomorrow’s growth
True ambition builds ecosystems, standards, and sustainable value.
Greed, however it’s dressed up, weakens and drains the ecosystem.
If we truly want Nigeria to be a serious tourism destination, this is a conversation we must have, especially those of us within the industry.
I understand seasonality and its impact on pricing, but we are pushing it too far.
Detty December isn’t lost, it’s at risk.
And yes, we can still fix up.
#nairametrics #HospitalityIndustry #TourismNigeria#NigeriaTourism #HospitalityLeadership
#HospitalityProfessionals
#dettyDecember