9 months ago
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Posted On: January 23rd 2026, 05:12 pm
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A historic day for the PPA Tour and professional pickleball.
Our Championship Sunday broadcast on CBS delivered:
• 1.05M peak viewers
• 791K average viewers
This was the largest pickleball broadcast of all time, showing real, sustained growth.
Professional pickleball outperformed mainstream sports on gold standard networks; like the NBA, Premier League soccer, men’s and women’s NCAA basketball. Pickleball is no longer emerging. It’s arrived.
The future is extremely bright, and this momentum is only the beginning.
Thank you to CBS and Billy Stone, our dedicated employees, world-class professional players, partners, sponsors, and fans. This tour is built on community, commitment, and belief in the sport.
We are still in the early stages, and I’m more motivated than ever to keep pushing forward together. Fully committed to growing pickleball and taking it to the next level.
Our Championship Sunday broadcast on CBS delivered:
• 1.05M peak viewers
• 791K average viewers
This was the largest pickleball broadcast of all time, showing real, sustained growth.
Professional pickleball outperformed mainstream sports on gold standard networks; like the NBA, Premier League soccer, men’s and women’s NCAA basketball. Pickleball is no longer emerging. It’s arrived.
The future is extremely bright, and this momentum is only the beginning.
Thank you to CBS and Billy Stone, our dedicated employees, world-class professional players, partners, sponsors, and fans. This tour is built on community, commitment, and belief in the sport.
We are still in the early stages, and I’m more motivated than ever to keep pushing forward together. Fully committed to growing pickleball and taking it to the next level.
Comments (19)
9 months agoallmediaboutique
It’s incredible to see the growth in such a short amount of time! Keep soaring! 🚀
9 months agorgburnsiv
Ironically, the match you have pictured should have been the one you showed on CBS
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