Holly

Part 2 of day 2 of #blackownedfragranceweek- I usually apply fragrance at bedtime as I find it such a pleasant & relaxing ritual. I don’t choose things that are especially challenging or bombastic, but rather soft, pretty, and comforting. Souk Honey from @ouithepeople is one of my go-tos at night. It’s a balanced orange blossom & amber with subtle spice and the caramelized golden sweetness of dates. It lingers gently on my pillow til morning.
Founder Karen Jones found inspiration in the self-care traditions of her Guyanese family, from her grandmother covering her in coconut oil to her uncles using single-blade razors for immaculate shaves. She started the company focusing on shaving & skin care, then in 2025 branched out into fragrance with this gorgeous scent. (Sadly I missed the limited-release Island Milk, but I hear it’s making a short return in a travel size soon 🤞 I’ll be ready this time!! Cashew milk, cardamom & black pepper?? Say less!)
@blackownedfragranceweek