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Posted On: March 1st 2026, 11:13 am
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Biffi “State of Mind” 2nd ed.
MFW’26 with Simone Rocha / Cecilie Bahnsen / Anrealage / Erdem / Thom Brown
More than just a project, it’s a true state of mind.
Five brands,five visions,five installations featuring archival pieces and one-of-a-kind runway creations,five intimate letters.
One common thread: Milan.
We asked the creative directors to tell us about their personal “State of Mind” when they are here. What emerged were words that are sincere, ironic, and powerful.
In the carousel: 15 images, three for each brand.
•The window display shot.
An immersive backdrop conceived like a photographic set, with a trompe l’oeil effect.
•The brand’s letter.
A reflection dedicated to the project, sharing their emotional Milanese vision of a place close to their heart.
•Their Milan as a postcard.
A folded, well-loved postcard — like those photographs you cherish so much you keep them in your wallet. Because some places are not just addresses: they are states of mind.
Thank you to the five brands and to all the professionals who made this collective narrative possible:
@simonerocha_ @ceciliebahnsen @anrealage_official @erdem @thombrowne
Thank you to the entire team at @biffiboutiques_official for the support, passion, and culture.
Milan is not just a city.
It is an inner feeling.
#stateofmind #milano #biffiboutiques #creativevoices
Graphics @aspasiaconvertino
Photo @robertavindigni
MFW’26 with Simone Rocha / Cecilie Bahnsen / Anrealage / Erdem / Thom Brown
More than just a project, it’s a true state of mind.
Five brands,five visions,five installations featuring archival pieces and one-of-a-kind runway creations,five intimate letters.
One common thread: Milan.
We asked the creative directors to tell us about their personal “State of Mind” when they are here. What emerged were words that are sincere, ironic, and powerful.
In the carousel: 15 images, three for each brand.
•The window display shot.
An immersive backdrop conceived like a photographic set, with a trompe l’oeil effect.
•The brand’s letter.
A reflection dedicated to the project, sharing their emotional Milanese vision of a place close to their heart.
•Their Milan as a postcard.
A folded, well-loved postcard — like those photographs you cherish so much you keep them in your wallet. Because some places are not just addresses: they are states of mind.
Thank you to the five brands and to all the professionals who made this collective narrative possible:
@simonerocha_ @ceciliebahnsen @anrealage_official @erdem @thombrowne
Thank you to the entire team at @biffiboutiques_official for the support, passion, and culture.
Milan is not just a city.
It is an inner feeling.
#stateofmind #milano #biffiboutiques #creativevoices
Graphics @aspasiaconvertino
Photo @robertavindigni
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