Lana Jones

rebrands can get messy, however, they do not get messy because the creative is bad. they get messy because the process is unclear.

a strong rebrand needs more than creative direction. it needs clarity, ownership and an execution plan people can follow.

watch to find out what i have seen go wrong and what it actually takes to get it right.

save this if you are heading into a rebrand or working with a team that is.