Posted On: May 4th 2026, 02:59 pm
We’re all chasing the perfect logo…
But the
@la28 Olympic & Paralympic Games took a different approach. They built a system — and it’s kind of genius 🔥
Flexible. Expressive. Instantly recognizable.
I honestly can’t stop looking at how beautiful this identity is 😍
Let’s take a closer look ↑
#LA28 #branding #designsystem #visualidentity #branddesign