Posted On: April 15th 2026, 07:55 pm
chat, are we still doing latergrams? 👀
last summer, me and the good folks at Complex made a new show for Jordan called "SNAPSHOT."
the ask was to tell immersive stories about the brand’s next generation of superstar athletes — documenting who they are when not on the field of play. our pitch was MTV’s “My Block” meets “60 Minutes,” as uniquely captured through the Complex lens.
we shot with breakout quarterback DJ Lagway in the Swamp (before his tumultuous 2025 campaign). with NBA All-Star Paolo Banchero at his favorite hometown spots in Seattle. and with rising snowboarder Zeb Powell on a side mission in London.
shout out to
@decaturdan who directed the series and maneuvered some [redacted] events in the U.K. to get us over the finish line. all episodes live on YouTube.
creative directors —
@buyanovsky,
@kevonmylevel, Kwasi Boadi
account leads — Noah Traylor, Isabel Millstein
editorial lead — Andrew Luecke
vp, brand partnerships — Ryan Westbrook
jordan lead —
@k1d.0 host —
@theyneedeu series director — @decaturdan
series producer —
@jakecassidy.jpgproduction —
@whereitsgreater DPs —
@kristianzuniga @abir.mov @kiafern edit — @abir.mov
photo —
@diwangvaldez @sophiewilliam_s