SHIFT LAB

1930s Collection.

The warmer days are coming…
and we’ve been thinking a lot about what our next drop should be.

At some point, we kept coming back to one place…
the Riviera.
South of France.
Northern Italy.

Back in the 1930s, men wore shirts differently.
More open.
More relaxed.
Built for the heat… and the way they lived.

It wasn’t about fashion.
It just made sense.

That’s what caught our attention.
And that’s what we want to bring back.

Right now, we’re working on something special.
And this time… we don’t want to do it alone.

Over the next days, we’re diving deeper into this story.
Exploring details.
Shapes.
Materials.

And building this piece together with you.