6 months ago
7
1
Posted On: April 29th 2026, 12:01 pm
”We absolutely did not know what we were doing.”
The M-Files’ co-founders built a product for three years without talking to a single customer.
No market validation, no agile sprints, no pilot users.
He calls it ”frankly quite stupid.”
This ended up being a blessing in disguise:
They unintentionally gave themselves time to build something technically deep.
This built a product foundation no competitor could replicate.
That foundation carried M-Files past €100M in revenue.
Full story in the 100x100 Startup Foundation Playbook, link in bio.
The M-Files’ co-founders built a product for three years without talking to a single customer.
No market validation, no agile sprints, no pilot users.
He calls it ”frankly quite stupid.”
This ended up being a blessing in disguise:
They unintentionally gave themselves time to build something technically deep.
This built a product foundation no competitor could replicate.
That foundation carried M-Files past €100M in revenue.
Full story in the 100x100 Startup Foundation Playbook, link in bio.
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