cr8_ “yourvision”

“FOR THOSE WHO DO” - A Worker’s Day Campaign spec ad by @dcr8iveagency for @dickies

This campaign is aimed at celebrating the input of the blue collar workers who are often times credit-deprived.

The visual ratio represents the blue and white collar jobs at 80:20 respectively, to relay the message - “The corporate output is a small result of a massive base of manual labour” hence the campaign tagline “FOR THOSE WHO DO”

This spec ad is linked to @dickies due to their brand identity of creating durable workwear, and it would be a great way to celebrate their key customers/ target audience - the blue collar workers

Creative Director - @promise_ody
BTS photography- @ts.catalogue
BTS reels - @crown_noel
Production manager - @becky.ora
Model - @zerah._u
Stylist - @ijafiiya
Team welfare - @_nnuli_