David Alderman

Brian Grasela of @madelumber is one of Southern California’s finest woodcraft experts. From supply to design and fabrication, Brian’s innovative approach and playful style celebrate every piece of wood he engages with.

I had a great time working with Brian on the new visual identity for Made Lumber. Walking through the workshop, inspiration was everywhere. The funky shapes and organic curves of Brian’s sculptures and furniture informed the letterforms of the custom wordmark, and the color palette was already living on the walls and wood of the workshop.