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5725lindell

@5725lindell

4 months ago
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Posted On: July 1st 2026, 05:38 pm

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In the UK, we’ve got a habit. Someone does well, and the knives come out. Tall poppy syndrome. I see it in the veteran community and the outdoor industry. I’ve probably been guilty of it myself. Building @thrudark , I’ve heard every version: “Too expensive.” “Too many influencers.” “Lost its roots.” Here’s my answer. Price. Kit that works at 8,000 metres isn’t cheap to make. We’d rather build it right than build it cheap. Creators. Yes, we work with them. Climbers, adventurers, fighters, veterans. People who put the miles in. You can rent reach with paid ads. We’d rather earn it… Roots. We were built by two blokes who did the job, and we still test kit where it matters. And together with our community and Mission Everest, we’ve raised over £460,000 for veterans’ and children’s charities. Criticism keeps you honest. But nobody gets lifted up by tearing someone else down. “You will never reach your destination if you stop and throw stones at every dog that barks.” Try not to be a dog. DBAC. Love many. Trust few. Who’s someone in your world quietly putting the miles in? Tag them below. They might just get some kit… #Leadership #Veterans #Outdoors #DBAC
INCREDIBLE FINISH 😱 @jesstonn 🇺🇸 runs the best race of her career at the 2026 NYC Marathon, clocking 2:24:42 for her first World Marathon Major podium and securing an auto-qualifier for the 2028 Olympics. McClain is the first American to finish top three in NYC since Shalane Flanagan in 2018. 📸 @jzsnapz
Old Trafford comebacks hit different 💪
“ALL HEART”❤️🔱
Just here for #17
When worlds collide. 🤯 @lewishamilton stopped by for the championship race in 2015!
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