FCB ARTGROUP ALMATY

🩸⚔️«THE BLOOD BATTLE» is Kotex Kazakhstan’s campaign tackling one of the country’s biggest cultural taboos—menstruation.

In Kazakhstan, many girls still learn about periods through silence, shame, and myths. To bypass this barrier, Kotex transformed menstrual fears into anime monsters, creating a hand-drawn social media anime series that spoke to teenage girls through a genre they already loved.