Marianna Rossi

Design doesn’t always need to be either fancy or flashy. Most of the time it’s about making sense and giving an order to clients’ ideas, values, and needs. My ongoing collaboration with Optit is about consistency and helping the brand growing day by day through the use of different materials and on various channels. During the last year we worked together on a brand new website, adv pages, product and HR tri-fold brochures, leaflets, small publications, promotional goods, and trade show communication materials.

Optit is an Italian multidisciplinary collective made of engineers, data scientists, software developers and analysts with a curious, collaborative, and determined attitude. They operate alongside decision-makers, bringing analysis to the strategic, tactical and operational choices that steer the business. Optit works in Italy and around the world, with those who need vision, method and tools to tackle complexity: utilities, companies in energy, logistics and retail, manufacturing companies, and public and private organisations.
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Fonts in use: Funnel Sans, Funnel Display (Nord ID/Kristian Möller) + Lo-Res 9 Minus (Emigre)
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#visualidentities #branding #graphicdesign #colorpalette #tech