Posted On: August 7th 2026, 10:05 am
When Logan Paul's PSA 10 Pikachu Illustrator card changed hands for £12 million earlier this year,
#Pokémon cards graduated from playground currency to a bona fide asset.
But could shiny pieces of cardboard really become the modern equivalent of owning a Picasso – a reliable inheritance – or was it all just one very expensive Poké-con?
For Jolina Gisèle, the truth is the former. In a James Bond-worthy teaser trailer posted in March, she unveiled her family's 60,000-card collection, reportedly worth £90 million. Dubbed the 'Pokémon Princess', she sent the internet into detective mode. Was the collection real? Was she AI?
Tatler’s
@isoldewrites travelled to Zurich to investigate, meeting the family pouring every spare Swiss franc into Charizards, Bulbasaurs and Pikachus, and revealing the truth behind this enigmatic heiress and her priceless collection.
Read the full story in Tatler's September issue, on newsstands now. Or, click the link in bio for more.
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