3 months ago
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Posted On: August 7th 2026, 01:13 am
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Every brand launch starts long before the final product.
It begins with ideas, moodboards, sketches, colours, fabric sourcing, refining fits, making changes, and starting all over again. It’s a process of creating something that feels right.
This was our very first sample fitting for the collection. We tried on samples, pinned, adjusted, took notes, and figured out what worked (and what didn’t).
Truthfully… we also used it as the perfect excuse to spend the day together. Four creative girls, making things happen, bouncing ideas off each other, and going with the flow.
These are the moments that don’t always make it into a brand launch, but they’re the ones that shape everything you’ll eventually see.
The process is just as special as the product.
Sharing with you soon.
It begins with ideas, moodboards, sketches, colours, fabric sourcing, refining fits, making changes, and starting all over again. It’s a process of creating something that feels right.
This was our very first sample fitting for the collection. We tried on samples, pinned, adjusted, took notes, and figured out what worked (and what didn’t).
Truthfully… we also used it as the perfect excuse to spend the day together. Four creative girls, making things happen, bouncing ideas off each other, and going with the flow.
These are the moments that don’t always make it into a brand launch, but they’re the ones that shape everything you’ll eventually see.
The process is just as special as the product.
Sharing with you soon.
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