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Okay Media

@okaymedia_

2 months ago

Photo by Okay Media on September 05, 2026. May be a meme of text that says 'Okay, let's talk about the fun part. Sure, you could say we're loyal to the products. But I'd go a step further and say we're becoming loyal to a point of view. Think about the brands people obsess over. They often stand for something beyond: "Hi! Here is our product." Its: This is how we think. This is what we notice. This is what we believe should exist. This is what we're unwilling to compromise on.'.

Photo by Okay Media on September 05, 2026. May be an image of alcohol, wine glass and text that says 'The clever bit? Their beliefs aren't just content. It shows up in what they make. What they refuse to do. What they talk about. What they make funof fun of. What they educate you about. The product is where the POV has to prove itself.'.

Photo by Okay Media on September 05, 2026. May be a graphic of magazine and text that says 'So what does this mean for Indian DTC brands? Simple. Stop treating Instagram like a catalogue. If every post exists to: showcase the product announce a sale explain a feature push a CTA You're making people evaluate you one SKU at a time. LEKIT Instead, build enough of a worldview that people start thinking: "If they made it, I'd probably like it."'.

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Posted On: September 6th 2026, 06:24 am

Some brands have customers. Others have people who will tell you you’re wrong for not liking the brand.

Comments (20)

a month ago

shreyadwivedi1406

Loveee @gulraj.in they are soo cute 😍

2 months ago

You forgot MOXIEEEE @moxiebeautyofficial hace used everything from Ouai, Moroccan Oil, Olaplex etc. Moxie rules not just on the price but their quality, product presentation and access to diverse pain point focused formulations. Literally love anything and everything I have bought from them.

2 months ago

shr7ya_

Hear hear 💅

2 months ago

payaaalsee

so well put! 🙌

2 months ago

sense.reminiscence

This needs the loudest CFBR coupled with crying emojis 😭 because sunne waale sunn rahein hain naaa??? haina???

2 months ago

awesomeasmi

As a Gen Z in her mid 20s , who has been in skincare since 2018, @dyou.co really changed the skincare landscape in India. A brand rooted in science without any nonsense of fear mongering and actually showing why their products are worth every penny, I feel so grateful to have them in my routine. Right from knowing why they are creating a product to actually investing in formulation and packaging, everything is unique about them . Everyone should try their Good Grease Cleansing Balm at least once 🤌🏻🤗😌.