Posted On: August 19th 2026, 09:40 pm
New brand for Matyx
Approved in the first round w/ no notes or revisions (screenshots for proof).
Not every project goes this way. Not every project should. But sometimes the design gods smile upon us.
But actually it can be chalked up to two things:
1. Really good work
2. Lots of time spent in the workshop
This sprint reaffirmed that the workshop does three key things:
1. Figures out if client has a clear idea/vision, and if so, susses out what that vision might look like
2. Sets up the client for what they can expect to see when you present the work, ensuring there's only pleasant surprises and nothing jarring
3. Eliminates any wasted time exploring possible directions that are probably not going to land anyway
Shout out to
@sebastianabboud for the collab 🙌