In conversation with Cynamin Jones. Three Decades inside the culture, From Wu Wear to Madison Square Garden
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Written by
@lotusmarpessaThrough my work, I had the privilege of meeting Cynamin. We met through a project that brought together Wu-Tang, Ajax, Edgar Davids, Patta and What’s Culture / More Than Goals. But behind that project was a woman who had spent nearly three decades living alongside the evolution of hip-hop, fashion and culture.
Then came Madison Square Garden.
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Cynamin was backstage, preparing Wu-Tang for their halftime performance during the NBA Finals. The New York Knicks were down 27 points. The Garden was stunned. And then Method Man said three words that captured the night:
“Knicks in five.”
She wasn’t just witnessing history. She was part of it.
The more we talked, the more I realised the story I had come for was much bigger than the project itself.
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Her story begins at a formative moment in hip-hop. Wu-Tang Clan had emerged from Staten Island with a sound and identity that would become inseparable from 1990s New York. Enter the Wu-Tang (36 Chambers) arrived in 1993 and became a landmark of the era.
Today, the group stands as one of the most influential forces in hip-hop, with Wu-Tang Clan selected for induction into the Rock & Roll Hall of Fame Class of 2026.
But Wu-Tang’s vision extended beyond music. The group built an identity that could exist across records, business, fashion and culture.
Cynamin entered that world through Wu Wear nearly 30 years ago.
“I’ve been connected to Wu-Tang Clan for nearly 30 years, and my journey began at the Wu Wear store. What started in the world of streetwear became a career and a lifelong relationship with one of the most influential groups in hip-hop history.”
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She entered while hip-hop was still defining how far its influence could reach. Wu Wear became part of that expansion, and Cynamin’s career grew with it.
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“I’ve had the privilege of watching hip-hop evolve from the inside not simply as a fan, but as someone working behind the scenes to help shape how artists are seen, styled and experienced.”
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Her work has lived at the intersection of music, fashion, culture and b