Common Good Advertising

When your namesake is Albert Einstein, you don't hide him, you build the brand around him.

Every element of the identity for @einsteinenergylab was designed to answer one question: What would Einstein look like if he launched a snack brand today?

From the iconic portrait and bold typography to vibrant gradients, scientific iconography and flavor architecture, each design decision reinforces the same idea of intelligent energy. Because when the face on the wrapper is history's greatest genius, the rest of the brand has to be just as smart.