Matrix Partners | Pet Branding Agency

Just obsessing over our recent packaging work for W.F. Young! It’s a good example of how we think about line extensions.

We had the honor of working with this company to help develop the brand @honest2goodnesspet, and then moved on to design other product line extensions.

The latest to join this line are their Protein Bites. The format is different (jerky texture instead of cookie), so the packaging needed to signal that shift while still reading as part of the same family on shelf.

Proud of this one. Congrats to W.F. Young on the launch, keep an eye out for these at your local pet store! 🐶🫶

#petbrand #design #petindustry #packagedesign #branding