Instagram story viewer> @divisioncreativelab> Post

DCL• Division Creative Lab

@divisioncreativelab

a month ago

Photo by DCL• Division Creative Lab on September 28, 2026. May be an image of car, wheel and text.

Photo by DCL• Division Creative Lab on September 28, 2026. May be an image of car, lighting, poster, magazine, wheel and text.

Photo by DCL• Division Creative Lab on September 28, 2026. May be an image of car, poster, windshield, magazine and text.

Photo by DCL• Division Creative Lab on September 28, 2026. May be a black-and-white image of limousine and text.

Photo by DCL• Division Creative Lab on September 28, 2026. May be a black-and-white image of magazine, poster and text.

Photo by DCL• Division Creative Lab on September 28, 2026. May be an image of poster, magazine and text.

Download

341

Posted On: September 28th 2026, 03:20 pm

Sixty years ago, an automotive icon took shape. Today, its legacy continues to drive design culture.

Attending the IKA Torino 60th Anniversary in Turin was an opportunity to reflect on design that truly outlives its era. The Torino crossed generations, borders, and oceans. Evolving from a singular automobile into an enduring cultural symbol.

Reconnecting with Argentine designers and engineers currently shaping top-tier mobility companies worldwide brought full circle the magnitude of this story. Gathering to honor an icon at its historical birthplace was a powerful testament to talent, adaptability, and shared roots.

Special thanks to @dommylee for orchestrating and managing this historic gathering. Bringing together generations of talent to celebrate this landmark milestone made the entire experience possible.

Design isn’t just about the objects we create, it’s about the culture and legacy we build along the way.

📷 @richardlaroue

📍 Turin, Italy.

#ikatorino #divisioncreativelab #automotivedesign #pininfarina #designculture

Comments (23)