3 days agoNIVEA, your CEO has publicly confirmed your decision to remain in Russia despite its ongoing war against Ukraine. This is not neutrality — it is a deliberate business choice to continue operating in a country responsible for devastating suffering and destruction. Your claims of solidarity with Ukraine ring hollow when your company continues to do business in Russia. You cannot have it both ways: you cannot ask for consumers’ trust while prioritising your commercial interests in Russia. Ukrainian consumers deserve better. I will not support NIVEA, and I urge others to reconsider their support too.
