Heed Collective | Ethical Branding & Design

The COCO mark functions as a dynamic identity system. Inspired by the organic shapes of coffee beans and liquid forms, the logo shifts, rotates, and recomposes while maintaining a recognizable structure.
Together with a cohesive color palette, it creates a flexible framework for color-coding product lines and introducing unique logo variations.

The packaging system centers around recyclable aluminium bottles, reducing plastic usage while establishing a distinctive material identity. Designed for a refill model, the bottles are intended to remain in use over time.