2 months ago
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Posted On: September 9th 2026, 04:32 pm
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I don’t think the brands winning the attention economy are necessarily the ones getting the most attention.
They’re the ones paying attention.
KFC Spain turned years of complaints about their fries into a campaign.
BÉIS turned customer feedback into a product redesign, a campaign, and an experience.
And that’s the part I find interesting: when brands stop treating criticism as something to manage and start treating it as an insight.
Complaint → Insight → Idea → Attention.
What brand do you think is really good at this?
Brand Strategy • Marketing Strategy • Branding • Attention Economy • Marketing
They’re the ones paying attention.
KFC Spain turned years of complaints about their fries into a campaign.
BÉIS turned customer feedback into a product redesign, a campaign, and an experience.
And that’s the part I find interesting: when brands stop treating criticism as something to manage and start treating it as an insight.
Complaint → Insight → Idea → Attention.
What brand do you think is really good at this?
Brand Strategy • Marketing Strategy • Branding • Attention Economy • Marketing
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