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2 months ago
雖然夏天慢慢步入尾聲,但好嘅 campaign 絕對值得一再回味!回顧返我哋為 Fortune Malls 策劃嘅 MuzikTiger 夏日企劃,重點唔單止係引入人氣 IP,而係點樣將線上嘅 buzz 轉化為實體商場嘅人流。

我哋將 MuzikTiger 嘅慵懶 vibe 結合灘叔嘅搞笑形象,透過一系列主題短片同互動遊戲,帶動觀眾由 online 玩到 offline,將數碼互動變成實際嘅 foot traffic。

呢個 campaign 成功創造超過 1.5M reach、80K+ views 同 16K+ IG profile visits。做 IP collab,背後嘅 digital strategy 同 content creation 先係帶動 business value 嘅關鍵。

#zlashyhk #fortunemalls #ipcollab #daretodisrupt
0
Posted On: September 15th 2026, 03:47 am
雖然夏天慢慢步入尾聲,但好嘅 campaign 絕對值得一再回味!回顧返我哋為 Fortune Malls 策劃嘅 MuzikTiger 夏日企劃,重點唔單止係引入人氣 IP,而係點樣將線上嘅 buzz 轉化為實體商場嘅人流。

我哋將 MuzikTiger 嘅慵懶 vibe 結合灘叔嘅搞笑形象,透過一系列主題短片同互動遊戲,帶動觀眾由 online 玩到 offline,將數碼互動變成實際嘅 foot traffic。

呢個 campaign 成功創造超過 1.5M reach、80K+ views 同 16K+ IG profile visits。做 IP collab,背後嘅 digital strategy 同 content creation 先係帶動 business value 嘅關鍵。

#zlashyhk #fortunemalls #ipcollab #daretodisrupt

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