2 months ago
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Posted On: September 16th 2026, 07:00 pm
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Wolf Haven International came to me needing a way to show up that matched the seriousness of the work they do, conserving and protecting wolves since 1982, without losing the warmth that makes people want to get involved.
The initial problem was cohesion. Beautiful animals, meaningful mission, but nothing tying it together visually. So I built an identity system with a mark with some weight to it, something that could go on a badge or a gate and not feel out of place, a Pacific Northwest palette rooted in colors Wolf Haven already had in place, with some enhancements of my own layered in, and typography that reads as trustworthy, not too corporate.
The goal was simple. Give Wolf Haven a visual voice strong enough to turn passersby into visitors, and visitors into supporters. A brand that does some of the fundraising work just by looking like itself.
Big thanks to Geoff Willard, Executive Director of Wolf Haven International @wolfhavenint, for making this whole process easy. Shoutout to Mary Nichols @murmurcreative for the connect.
The initial problem was cohesion. Beautiful animals, meaningful mission, but nothing tying it together visually. So I built an identity system with a mark with some weight to it, something that could go on a badge or a gate and not feel out of place, a Pacific Northwest palette rooted in colors Wolf Haven already had in place, with some enhancements of my own layered in, and typography that reads as trustworthy, not too corporate.
The goal was simple. Give Wolf Haven a visual voice strong enough to turn passersby into visitors, and visitors into supporters. A brand that does some of the fundraising work just by looking like itself.
Big thanks to Geoff Willard, Executive Director of Wolf Haven International @wolfhavenint, for making this whole process easy. Shoutout to Mary Nichols @murmurcreative for the connect.
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