Posted On: October 2nd 2026, 04:29 pm
Peter Schrager talks about sports the way he'd talk about them with a buddy: direct, a little irreverent, and genuinely excited about whatever's worth talking about that day. Big Day with Peter Schrager gives that voice a national platform daily on ESPN.
Our team at BGSTR had a blast designing the on-air identity for Big Day ahead of its premiere last month, leaning into Schrager's relatability and his Brooklyn roots, rather than being overly polished or theatrical.
Read more about the project on our site and watch Big Day live when it airs on ESPN Mon-Thurs at 2PM EST.