Instagram story viewer> @carlycascella> Post
2 months ago
Photo by Carly Cascella | Biz Energetics Mentor on September 18, 2026. May be a Twitter screenshot of text that says 'Carly Cascella @carlycascella As someone who learned the HARD way that making more money and knowing how to HOLD more money are two completely different skills... Here's what I'd NEVER do again to hit $10k, $30k + $40k months after my "highest cash months" sent me into a complete crash out'.
Photo by Carly Cascella | Biz Energetics Mentor on September 18, 2026. May be a Twitter screenshot of text that says 'Carly Cascella @carlycascella / wanted 10k months then got them and felt like / was completely drained of my being. Burnt to a crisp with no will to live being responsible for everything and everyone. What I know now: Do NOT scale the version of your business that only works because you're willing to over- function. the goal right now is NOT 20k. The goal is to stop making your usefulness the thing people are paying for. Build the boundaries, systems and belief that your value can stay high while your effort goes DOWN.'.
Photo by Carly Cascella | Biz Energetics Mentor on September 18, 2026. May be a Twitter screenshot of text that says 'Carly Cascella @carlycascella / wanted 30k months and then got them working 8 M -4 AM for 3 months straight. What know now: Do NOT confuse a business that can produce 30k with a business that can sustainably hold it. If the only way the revenue works is because you are personally creating, selling, delivering, fixing, following up and staying awake long enough to keep the machine moving... The next level is learning how to make the same money with fewer decisions, fewer hours and less of you required everywhere.'.
Photo by Carly Cascella | Biz Energetics Mentor on September 18, 2026. May be a Twitter screenshot of text that says 'Carly Cascella @carlycascella / wanted 40k months and then felt guilty for charging so much. What I know now: Do NOT discount the work that creates the biggest result just because it costs you the least energy. Your most aligned, highest paying clients will need less because you can see faster, decide faster, and get them there faster... which is the mastery of your gifts. The goal at this level is to identify the 10% of your work creating 90% of the result and build around THAT.'.
Photo by Carly Cascella | Biz Energetics Mentor on September 18, 2026. May be a Twitter screenshot of text that says 'Carly Cascella @carlycascella Whether you are building to 10,20,30,40k months... if you identity with the high achieving eldest daughter archetype, you may be building your business UNCONSCIOUSLY asking: How much can / handle while making this amount of money? If you take ONE thing from this post... it's asking THIS question instead when building and deciding ANYTHING'.
0
Posted On: September 18th 2026, 06:49 pm
As an independent, high achieving, eldest daughter… my money story was always: “If I want more, I have to DO more.”

So when I got into business for myself and I set these big cash goals… to hit them I needed to spend more hours/ take MORE responsibility/prove more/show up more… MORE

And because I’m a badass mambajamba who can handle a LOT (and ofc never needs any help hehehe if you can relate you’re my peoples) I kept handling it

I made my highest cash months getting so good at compensating for a business model that required too much of me and hopefully asking 🚨THIS QUESTION 🚨 will help you avoid the same:

🪄✨ How little of me is actually required to create an exceptional result?

This question changed EVERYTHING for me because some of the work I have been paid the most for has also been the easiest work for me to do.

I can hear someone explain the problem and see the hidden pattern almost immediately.

I can look at a piece of messaging and know exactly why it isn’t landing.

I can catch the belief underneath the behavior before someone even realizes that’s the conversation we’re having.

And for years, I would look at that kind of work and think: “But that was easy for me.”

NOW I know that:

Your mastery is SUPPOSED to make things easier.

You are supposed to get faster at seeing what matters.

You are supposed to need fewer steps.

Your best clients are supposed to need less hand-holding because the quality of your thinking has increased.

Your business becoming simpler is not evidence that you’re “getting away” with something.

It can be evidence that you’re finally getting paid for the part that took you YEARS to become this good at.

And this is where I think a lot of high-achieving women accidentally cap themselves. Because if you’re still reading, I’d bet my whole business that you don’t actually have a problem making more money…

You have an unconscious identity that was formed around how much you could do and how useful you are that is keeping you doing the most and earning the least (or burning out to get there).

My world is where we say… with love… f*ck that identity. and build a new one 💁🏼‍♀️✨👸🚀❤️‍🔥

More posts

back to up