Brandon Croft

9.20.26 /// @coleman_cragun
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I’m tired of making photos and videos that are just “nice.”

I’m tired of shooting corporate events and filling hard drives with simple frames of smiles and handshakes. I don’t want to make art that feels safe.

I think I’ve been burnt out for a while without really realizing it. Then, over the last few weeks, I started feeling a creative drive that I haven’t had in a long time.

But I can’t keep doing the same things I’ve always done and expect to feel differently.

So lately, I’ve been experimenting. Trying new techniques, new looks, and ideas that feel a little less familiar. And honestly, I’m having a lot of fun with it again.

I think I’ve spent so much time trying to make my art better that I never considered that maybe what I needed was actually to start making my art differently.

Expect to see more of that experimentation here.