Posted On: September 23rd 2026, 10:10 am
A short film developed with
@basilefournier for the broadcast of The Boat Race, a historic rowing competition between Oxford and Cambridge, held annually on the River Thames in London and sponsored by
@chanelofficial Centering on the Chanel J12, the motion idents use a rhythmic, structured visual system of precise cuts, graphic elements, and controlled sequencing to explore time and movement. Through repetition, tension, and release, each minimal sequence balances restraint with dynamic intensity.
Creative Direction:
@mrpabone
Art Direction & Design: @basilefournier
Graphic Design:
@baptistetorrent
Motion Design:
@yohann_kampmann
Sound Design:
@stereo___image
Hero product shot:
@hawlinservices