Jamie

I don’t think many people realize why this project meant so much to me.

Red Bull MotoCharro was my love letter to La Finikera. And if you don’t know what that means, that’s exactly why it mattered.

I grew up in Maryvale. It’s not typically the first place people think of when planning a brand activation (and for so many valid reasons lol). That’s what made bringing this event here and to south phx so special.

I’m incredibly grateful to work for a global brand that believed in an idea rooted in culture, community, and representation. We got to spotlight Hispanic-owned businesses, local leaders, and the people who make this community what it is. We created a custom logo inspired by our culture and partnered with so many people who believed in the vision from day one.

This one was personal.