THE CHAMBERS GROUP

“In working with The Chambers Group process, our new products grew in size from 10-20 million to 50-100 million.” — Bryan Harpine

That’s the difference between simply launching a product and building a product people truly want.
Bryan Harpine, former Director of Global New Products at Church & Dwight, worked with The Chambers Group’s Connectics™ marketing and branding process in helping grow the ARM & HAMMER brand.

As Bryan explains in our new International Business Times @ibtimes_usa feature:

“The key was mining consumer desires for extraordinary benefits which set our products apart.”

That philosophy remains at the center of how we work today.

Understand the consumer.
Find the extraordinary benefit.
Create something remarkable.
Test what connects.
Then put the marketing dollars behind it.
Great marketing starts long before the ad goes live.

Read the full International Business Times feature at the link in bio.

#TheChambersGroup #BrandStrategy #ProductDevelopment #Marketing #BrandBuilding