Masonry AI

I had the idea.

Then came the part nobody sees: figuring out what the idea actually looks like.

So I made a moodboard.

Pulled references.
Played with colors.
Figured out the styling.
Found the locations.
Built the visual direction.

And once I could finally see the campaign in my head, I shot it.

What would’ve meant finding a location, getting the styling right, figuring out the lighting, calling a model and hoping everything worked…

became:
idea → moodboard → creative direction → shoot.

That’s the exciting part of Masonry.

Not just making an image.

Figuring out the image before you make it.
Built with Masonry✨