Red Door Agency

E se, por alguns minutos, você pudesse deixar de ser espectador e virar parte da história?

Para celebrar a chegada da 19ª temporada de Grey’s Anatomy, transformamos o Shopping Cidade São Paulo em uma versão do Grey Sloan Memorial Hospital.

Jalecos, realidade aumentada, um caso médico e poucos minutos para salvar um paciente.

Uma experiência pensada para fazer o fã entrar no universo da série, literalmente.

GREY’S ANATOMY EXPERIENCE × RED DOOR

WE GIVE YOU THE DOOR.
WE GIVE YOU THE WAY.

🔻🚪

What if, for a few minutes, you could stop being a viewer and become part of the story?

To celebrate the launch of Grey’s Anatomy Season 19, we transformed Shopping Cidade São Paulo into a version of Grey Sloan Memorial Hospital.

Lab coats, augmented reality, a medical case, and just a few minutes to save a patient.

An experience designed to take fans into the world of the series, literally.

GREY’S ANATOMY EXPERIENCE × RED DOOR

WE GIVE YOU THE DOOR.
WE GIVE YOU THE WAY.