Dabike | Social Media Manager | Strategist

I think one of the easiest traps to fall into when creating content is getting too attached to the idea itself.

You think, “This is such a good idea!” and immediately start thinking about the hook, the visuals, the caption… only to realise later that it didn’t really connect with anyone.

A good idea still needs to make sense to the person you’re creating it for.

So before you run with an idea, take a step back and ask yourself: Why would my audience care about this? What does it give them?

Sometimes, that little pause is all you need to see the idea from your audience’s perspective.

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